ATV Adventure guides claim to offer a "true wilderness experience"

Long Lake ATV Adventures in New Brunswick, Canada is now offering ATV rides into the worlds oldest mountain range, The Appalachains. 

I found it interesting when they state that the big attraction of Long Lake's ATV Adventures is that they offer a 'true wilderness experience', where you'll be taken to stunning mountain-top vistas, pristine lakes and places where seeing wildlife in their habitat is a very distinct possibility. A true wilderness experience? It's hard to imagine one such experience could be found from the back of a noisy, smelly, destructive machine. 

http://timestranscript.canadaeast.com/travelleisure/article/653093